Founder Feruccio Lamborghini decided upon the bull logo for his luxury car brand after reportedly visiting a Seville ranch in 1962. The raging bull on the badge has since been representative of the Lamborghini's power, performance and tenacity. Born out of the founder’s frustration with the sports cars of the day, Lamborghini was established in 1963. A proud Feruccio unveiled the 350 GTV at the Turin Auto Show that year. An instant masterpiece in engineering the 350 GTV set the pace for Lamborghini’s massive rise to prominence. The Italian company has since become a favourite among enthusiasts and those with a penchant for speed.
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