Keeping its emphasis on value, Kia also place importance on technology and performance. The Kia brand originated in Korea in 1944, evolving from a manufacturer of bicycle parts to motorcycles and eventually finding their way into the automotive world. The name Kia means to “arise, come up out of Asia", the brand has certainly achieved this and continues to grow in popularity worldwide. The Brisa model was Kia’s first foray into mass production however, the company’s manufacture of passenger cars was halted in 1981 by military dictator Chun Doo-hwan. Kia cars once again started to roll off the production line after joining forces with Ford in 1986. South Korea’s oldest car company now has an impressive selection of coupes, saloon and crossovers. Models such as the Rio, Picanta and Optima provide value, style as well as Kia’s great warranty package.
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