Land Rover has recorded more sales in March 2010 than any month in the manufacturer’s 62 year history, it was announced today.

Figures from the SMMT show Land Rover sold 11,300 vehicles in March, up 67 per cent on last year and higher than any single month in the history of the manufacturer.

Sales were boosted by the introduction of the Range Rover, Range Rover Sport, Discovery 4 and Freelander 2 in 2010, and Land Rover Managing Director Phil Popham believes the efficiency of the vehicles is the reason for the figures.

"The sales increase is mainly owed to the phenomenal response received from customers and media to the award winning 2010 model year," he said. “It is the most efficient and technologically advanced line-up of vehicles Land Rover has ever had, ensuring a continued demand for our brand."

Overall UK sales have now increased for seven consecutive months and world sales rose by 43 per cent in March.

In March, the new car market increased by 26.6 per cent, according to SMMT figures released today. The increase was largely attributed to the scrappage scheme, which ended on 31 March.