New Mazda3 prices start from £14,995 in the UK but from today, a £13,495 edition will be offered to customers.
The special offer on a 1.6-litre petrol TS model means the mid-range specification Mazda3 will be cheaper than an entry-level model for a limited period of time.
Mazda says the saving is £2,300 for the Mazda3 TS as an introductory offer on its revamped 2012 hatchback.
Changes to the Mazda3 include a new front end in keeping with newer Mazda cars, a more 'premium' interior with higher quality materials and more equipment as standard.
Mazda has also launched two Mazda3 Tamura special editions of the five-door hatchback to celebrate its launch. The Tamura special editions start from £15,995 and include new alloy wheels, body colours, equipment and a sports styling pack.
The new 2012 Mazda3 hatchback is on sale now in the UK.