Can Obama be president for another four years? We've always found the presidential race exciting to watch, but one sticking point that politicians over the water always seem to focus on is the country's dependency on fossil fuels. They love their cars over in America, and it's unlikely that the Land of the Free is going to change their ways anytime soon when it comes to Schwarzenegger-sized gas guzzlers.
You could drown in sound bites from political candidates the world over promising to reinvent the wheel when it comes to motoring, so to speak. And, with an election just around the corner, it's no surprise to hear Obama tackle one of the topics that's incredibly close to home: ever-increasing fuel prices that are hitting the average family hard in the pocket.
Obama's angle is that the cars themselves are the problem. That modern motors aren't providing value for money. Obama knows there's an extremely intense love/hate relationship with Americans and their cars - they love driving them, but they hate paying through the nose for them. So he's challenging the American motoring industry to build cars that average nearly 55 miles per gallon by 2025, doubling current mileage standards.
"That means folks will be able to fill up every two weeks instead of every week, saving the typical family more than $8,000 at the pump over time. That's a big deal, especially as families are yet again feeling the pinch from rising gas prices," said Obama on Saturday 3 March, also highlighting his administration's current work on providing better auto mileage standards across the country.
So, in theory, by the time 2025 comes around then Americans will have access to cars that provide incredible fuel efficiency, saving them huge amounts of money at the petrol pumps when they decide to buy a new car. That's all well and good and, if implemented, then there'll be a lot of happy yanks getting more bang for their buck at the petrol pumps, boy howdy.
But that doesn't really help the average person that's lost their job thanks to the economic downturn, or those struggling to keep hold of their cars. There's no doubt whatsoever that new cars at the forefront of fuel efficiency technology will benefit buyers financially in the future, but people need to feel the financial benefits of car ownership right now. Maybe it's not so much fuel efficiency that's the problem, but more the rising costs of car ownership in America as a whole...
We think it'd be fantastic if a political presence on the scale of the Obama administration were to seriously push the benefits of contract hire, and underline what a fantastic money-saving venture it is for families that need vehicle access. Everybody's working to a budget now, and a lot of American families have to tighten their big Texan-sized belt buckles for the foreseeable future. Yes, there's not much Obama can do if global fuel prices keep rising, and it'll be great if his aggressive stance toward the motoring industry bears fruit when 2025 comes around.
But we're adamant that car leasing is a fantastic short-term fix for people that need a car right now, but don't necessarily have the finances to commit to a long-term project such as car ownership. A short-term solution such as car leasing could really help the average family to save some cash, whilst also giving them the transportation means to improve their daily lives. And maybe that's not just a solution that Americans can grab hold of. A lot of businesses - especially smaller ones - in the United Kingdom have embraced the benefits that car leasing deals can provide. Maybe, in the current financial climate, politicians could be shedding some light on the advantages that contract hire can provide.
That policy would get our vote.