Hyundai’s new estate will follow the i-moniker lead of smaller models like the i10 and
Hyundai’s new estate will follow the i-moniker lead of smaller models like the i10 and i20 in being called the i40.
The themed naming decision marks the start of a more serious push by the Japanese firm to establish its estate in Europe.
Geneva will play host to the first official unveiling of the i40 estate that Hyundai says is more aspirational than its current list of cars. Until now, Hyundai has bypassed the estate and saloon segments in favour of smaller cars.
Allan Rushworth, Vice-President of Hyundai Motor Europe said: “We have bold ambitions for Hyundai in Europe, and the new i40 will provide the momentum we need to achieve our goals in 2011 and beyond.
“We expect the quality of the new i40 to continue the development of our image in Europe and attract new customers to the Hyundai brand".
To fulfil this aim the i40 has been developed at the home of the D-Segment in Hyundai’s German plant in Rüsselsheim.
It will boast a ‘fluidic sculpture’ design with raked lines and a more sporty profile than the current Hyundai models.
Similarly its equipment levels are also aimed at providing a more refined feel to the Japanese manufacturer.
The i40 will come equipped with a BlueDrive eco-program which Hyundai says will provide class-leading performance and economy.
Details for the i40 will be released closer to its Geneva Motor Show unveiling in 2011.
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