Iconic British car manufacturers Aston Martin, has been named the coolest motor brand for the fourth time in five years.

Aston claimed the award from CoolBrands branding initiative after an ‘eclectic panel of creative industry specialists and consumers’ succumbed to the Bond effect.

Since 2000 Aston has moved away from its traditional image as an exclusive manufacturer into a more mainstream global brand, whilst maintaining the quality that established its reputation.

Aston has undoubtedly been helped by the introduction of a number of iconic models and glamorous allegiances and partnerships with brands such as Bang and Olufsen, Jaeger Le-Coultre and the Bond enterprise.

Aston has consistently produced exclusive models like the DB9, V8 Vantage and the DBS that have been both critically acclaimed and popular on the market.

More recent models like the V12 Vantage and the Rapide have maintained and improved that reputation, while the new One-77 is set to be the fastest car Aston has ever produced once it is released in 2011.

In 2010 Aston broke with tradition in branching out into the city car segment. The Cygnet maintained the distinctive recognisable front end and grille of popular Astons but on a much smaller scale – a controversial move for the manufacturer with some of its fans.

The Aston Martin brand has a firm affiliation with British-ness and glamour thanks to its continued partnership with the James Bond films.

The first Aston to appear in one of Albert R. Brocollis cult films was the DB5, seen in Goldfinger in 1964.

Since then Aston Martin has appeared in seven films, and has been a mainstay in the more recent features.

The genesis of the modern day brand also featured heavily in the original books by Ian Fleming. Bonds first ever car was a Bamford-Martin 1.5 litre Side Valve Short Chassis Tourer.