| 29th July 2011
Toyota has been named as the world's greenest brand, not just the world's greenest car manufacturer.
Toyota has been named as the world’s leading green manufacturer according to a new global survey.
While Fiat holds the title for car manufacturers in Europe, the Japanese giant – who builds the leading Prius hybrid models – leads the way not just for car manufacturers but for all types of brands with more than 3.2 million hybrid vehicles on the road, including Lexus models.
The report carried out by Interbrand worked out an individual Green Performance Score for each manufacturer. That score was not just based on CO2 emissions but also any work being done to improve ‘green’ credentials and the ‘green’ image of each brand with around 10,000 people interviewed on the matter from the ten leading global markets including the USA, Italy and the UK.
In the standings, Toyota recorded a score of 64.19, pipping 3M, Siemens and Johnson & Johnson in the standings.
Volkswagen and Honda were the next best placed car manufacturers in the table with respectable finishes in sixth and seventh, however their scores of 58.9 and 58.81 were way behind Toyota’s who was able to draw on the recent good work done by Lexus with its recent hybrid range, including the CT 200h – a premium, hybrid hatchback.
Toyota will forever be linked with the Prius family however – which now consists of four separate models – which in over ten years on the market has sold some 200,000 units worldwide with half of those sales coming in the last two years of production.
The world’s leading manufacturer has also recently revealed a new Prius MPV which is set for release in the US this year before its eventual appearance in the UK – one of the leading markets for the Prius hybrid.
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