The Lexus GS will cost from £32,995 after orders for the sports saloon opened today.
The first deliveries of the luxury four-door model will be delivered in June in the UK, Lexus has confirmed, and a hybrid version will be available from launch.
The £32,995 price tag refers to the entry-level '250 SE' version, but five other models (including three hybrid variations) are also available with prices rising to as much as £50,995.
As Toyota's luxury arm in the UK, the new Lexus GS is typically equipped with upmarket materials and plenty of equipment.
Expect alloy wheels, LED running lights, rear-view cameras and a top-of-the-range sound system on all models while higher specifications add more equipment and materials options.
New Lexus GS prices start from £32,995 and orders are open now for the brand's newest luxury saloon.