| 26th July 2011
Ford will stop fitting CD players on its future models favouring digital audio technology instead.
Ford has rung the death knell for CD players in cars after announcing that it would not be fitting them on any of its future models.
Instead the American giant will fit USB hook-ups and Bluetooth connectivity to the likes of the Ford Focus and the Ford Fiesta as standard, so drivers can listen to music and audio through smart phones and MP3 systems.
Ford was one of the first manufacturers to ditch the multi-CD changers from their cars and it again looks set to lead the way with eradicating the CD from cars with the current Focus hatchback already boasting digital audio technology.
Instead it is fitted with ‘SYNC with MyFord Touch’ - a multimedia hub offered by the blue oval which allows owners to see what is playing on a touch screen built into the central dash of their vehicle.
Currently, 98 per cent of all music single sales are digital and sales of CDs have dropped by 35 per cent between 2006 and 2010, following the path of their predecessor, the cassette.
“In-car entertainment technology is moving digital more rapidly than almost any other element of the vehicle experience. The in-car CD player – much like pay telephones – is destined to fade away in the face of exciting new technology," said Sheryl Connelly, global trends and futuring manager at Ford.
While their days look numbered, CDs and in-car CD players look set to outlast analogue radios with DAB radio distribution set to increase on Ford’s new models.
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