| 2nd May 2011
American giant Ford has recorded its best first quarter sales in 13 years after it made $2.6 billion in the first three months of the year.
The results represented a 22 per cent improvement over the same period in 2010 and Ford has attributed its new engine technology and fuel-efficient systems with the success.
In the past 12 months the blue oval brand has introduced a range of systems designed to improve the fuel economy across its range with Start-Stop systems and its new EcoBoost engine line-up.
Ford’s EcoBoost engines have slashed CO2 emissions and improved fuel consumption across the range and in the difficult economic period money-saving features are becoming increasingly more popular and have helped the manufacturer achieve its sales milestone.
Alan Mulally, Ford president and CEO said: “We continue to accelerate our One Ford plan around the world, delivering on our commitments to serve our global customers with a full family of best-in-class vehicles and deliver profitable growth for all, despite uncertain economic conditions."
As well as global success the first quarter of 2011 was also successful in Europe with a pre-tax operating profit of $293 million. The result was achievable thanks to the likes of the Ford Focus – recently released – and the Ford Fiesta who continue to sit at the top of sales tables.
In the UK alone the Fiesta has sold 27,924 units while the Focus hatchback has been almost as successful with 24,435 unit sales in the first quarter.
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