| 13th July 2011
BMW has launched two new models as part of its London 2012 sponsorship.
BMW has launched two new Performance Edition models as part of its sponsorship of the 2012 London Olympics.
BMW is an official sponsor of the event and the new 1 Series hatchback and 3 Series saloon Performance Edition models will carry 2012 livery on the outside where the majority of changes have been made.
M sport aerodynamic modifications have been applied to both models as well as a range of further sporty touches including 18-inch chrome alloy wheels and exhausts as well as four finishes which are normally found on high-performance models including Alpine White, Titanium Silver, Blue Water and Black Sapphire.
The sports theme is continued inside both the hatchback and the saloon with sports seats as well as floor mats and a multi-function steering wheel from the M sport range.
In terms of mechanics the Performance Edition changes nothing on standard models but the addition of an M sport suspension set-up.
The new model is available on both three- and five-door versions of the 1 Series 116i, 116d and the 118d for an extra £1,500 on standard ES specification models at a start price of £19,530 for the 116i.
The 3 Series Performance Edition is slightly more expensive at a price of £23,195 for the 1 Series 118i and its diesel equivalent – just £500 more than standard ES models.
BMW has already donated vehicles to a number of high profile athletes set to compete in the 2012 London Olympics for Team GB with the likes of Rebecca Adlington and Tom Daley already taking delivery of their car.
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