A group of brave Silicon Valley engineers created Tesla in 2003. The goal of Martin Eberhard and Marc Tapping along with investor Elon Musk was to create a fully electric sports car and then a mainstream vehicle. A strategy to create affordable mass market vehicles to help reduce oil consumption led to the company grabbing a Global Green produce design award in 2006 for the burgeoning Tesla Roadster. The project then welcomed more members of the new generation of inventors and entrepreneurs in the Sunshine State. Investors from Google, a former eBay chief and a Hyatt heir came on board in 2007. With the Model S looking to continue the firm’s success with the Roadster it seems that Tesla are the automotive brand of the future.
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